Mercedes rolls out the new Maybach S-Class

Europe

Mercedes-Benz is ratcheting up the competition in the niche segment that is ultraluxury sedans.

The new Mercedes-Maybach S-Class will begin sales in a “number” of markets this year. It will launch in Germany in the spring and in the United States in the middle of 2021.

Pricing has not been disclosed.

The Maybach S 580 4MATIC sedan is powered by a 4.0-liter V-8 biturbo engine with 496 hp. The engine is equipped with EQ Boost, which provides up to an additional 21 hp for short bursts.

The opulent sedan, which competes with the Bentley Flying Spur, has a Maybach-exclusive front bumper, grille and two-tone paint. The Maybach represents the pinnacle of Mercedes-Benz luxury, innovation and technology.

Mercedes has sold more than 60,000 Maybach S-Class sedans globally since 2015. China is a popular market, accounting for more than 8,400 sales last year.

The German automaker recently expanded the Maybach nameplate to SUVs. In December, Mercedes will launch the Alabama-made Maybach GLS SUV, which starts at nearly 180,000 euros in Germany ($213,000).

The Maybach brand enables Mercedes to reach into the stratosphere of the global elite, said Sam Fiorani, vice president at AutoForecast Solutions.

“Owners want nothing less than the best, and only a few brands even attempt to play in this field,” Fiorani said.

Creature comforts

Mercedes is positioning the Maybach S-Class as a sedan to be driven in. The emphasis on rear-seat comfort is aimed squarely at well-heeled buyers in China who look to longer wheelbase models for their chauffeured needs.

The Maybach’s wheelbase is 7 inches (180 mm) longer than that of the Mercedes-Benz S-Class, with the additional space geared toward the rear cabin. New comfort features, such as a calf-rest massage function and neck and shoulder heating, add to the passenger experience.

The interior of the Maybach S-Class is based on the new interior design of the 2021 Mercedes-Benz S-Class.

Five standard display screens adorn the cabin, including a 12.3-inch instrument cluster and a 12.8-inch touch screen OLED multimedia display.

To reduce cabin noise, the Maybach S-Class deploys active noise compensation technology. In a similar way to headphones with noise cancellation, the system reduces unwanted low-frequency noises using counter-phased sound waves.

The redesigned Maybach S-Class is equipped with the next generation of Mercedes’ MBUX infotainment system, a 30-speaker 4D surround-sound system, and an augmented reality head-up display.

Rear-seat passengers can take Zoom video calls via dual high-resolution 11.6-inch touch screens equipped with high-definition camera and microphone.

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