Marketing

McLaren Automotive will call its upcoming plug-in hybrid the Artura, the latest detail to be revealed about the supercar. The electrified vehicle was previously referred to as the P16, its code-name. A McLaren spokesman said Artura is a newly created name that “represents the art of design and future technology.” McLaren released an image of
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LOS ANGELES — Honda plans to present a prototype version of the 11th-generation Civic compact sedan on the streaming platform Twitch next week, prior to its arrival in U.S. showrooms in late spring 2021 as a 2022 model, the automaker said Thursday. Honda said in a press release that it will give a first glimpse
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To get their products in front of consumers’ eyeballs, auto dealers often look to TV. And not just traditional broadcast and cable. Auto marketers are vying for a growing number of consumers watching content on streaming services such as Hulu, including on so-called smart TVs and via connected devices such as Apple TV and Amazon’s
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J.D. Power’s 2020 Q3 Mobility Confidence Index found that North American vehicle owners have not changed their opinions on battery-electric vehicles or self-driving technologies. The study, fueled by SurveyMonkey and released Tuesday, said “consumers remain skeptical because of their lack of firsthand experience with these technologies and lack of education about how and why these
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Mercedes-Benz’s Alabama plant is committed to delivering the most expensive mass-production passenger vehicle made in America on time. The Mercedes-Maybach GLS 600 4MATIC arrives in stores in December and starts at $161,550, including shipping. Fully loaded, the SUV will top out at nearly $200,000. The plant in Vance, which builds the GLE, GLE Coupe and
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As COVID-19 state mandates shut down dealership retail sales, more targeted marketing efforts with bigger budgets were shifted to fixed ops departments that remained open as essential services. “Many dealers made massive cuts to their marketing budgets, but they didn’t touch service,” says Alexi Venneri, CEO of marketing firm Digital Air Strike. The sudden importance
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Automakers and tech companies have sought to cultivate the trust of consumers as they’ve developed and launched driver-assist systems that many consider a prelude to self-driving vehicles. Those efforts may be misguided. Consumers often are confused by the performance capabilities and limitations of driver-assist systems, which can control some steering, acceleration and braking tasks. Motorists
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DETROIT — The 2021 New York auto show is moving to August, four months later than planned, organizers announced Tuesday. The event, which was postponed and later canceled this year because of the ongoing coronavirus pandemic, will take place Aug. 20-29, with a press day Aug. 19, officials said. The 2021 event was originally slated
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LOS ANGELES — A year ago, the mantra being pushed by Honda executives was that “cars matter” — a compelling message for a brand that derived almost half its volume from sedans and hatchbacks at the time. But as the market continues its relentless shift toward crossovers and pickups, it turns out that trucks matter
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DETROIT — General Motors plans to reveal its long-anticipated Hummer electric pickup during Game 1 of baseball’s World Series on Oct. 20. GM, after a nearly 10-year hiatus for the Hummer name, will start production of the EV under the GMC brand in fall 2021, according to a promotional video. “We cannot wait to finally
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Tesla Inc. has dissolved its U.S. media relations team, website Electrek reported on Tuesday, in yet another unconventional move by the world’s most valuable automaker. Reuters could not immediately reach the EV maker to verify the development. Unlike its peers who splurge millions of dollars on advertising and marketing, Tesla has largely shunned traditional channels
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Long before California Gov. Gavin Newsom ordered a 2035 ban on new gasoline-powered light vehicles in the state, the auto industry was working hard on electric vehicles. Their driving performance is now shockingly good. Their environmental benefits — while a function of how electricity is produced — are proven as well. Mainstream automakers as well
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From economic stresses to increased work-from-home numbers, byproducts of the COVID-19 pandemic are giving pause to car shoppers who might otherwise consider an electric vehicle to replace their internal-combustion-engine model. But this is just a short-lived bump in the road that will be followed by a rebound in consumer interest in EVs. There are compelling
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ATLANTA — Porsche Cars North America is expanding adjacent to its headquarters in metro Atlanta. The sports car maker will begin construction of a service center and a classic factory restoration center next to Hartsfield-Jackson Atlanta International Airport. The 33-acre “multimillion-dollar development” will also be used to expand the Porsche Experience Center performance track, the
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